Kitchen Fresh has leased a 1,897-square-foot retail space at Fountains at Gateway, the new Class A office and retail development in Murfreesboro, announced developer Scott Graby, president of Hearthstone Properties.
Kitchen Fresh is a new, fast-casual restaurant concept built around healthy, organic, chef-inspired food. All food is made from scratch and fresh-to-order.
Meals are served in bowls with ingredients selected by each customer and prepared by Kitchen Fresh staff. Small, regular, family and kid-size bowls are available for dine in or take out. Customers select from a complex carbohydrate base of rice, quinoa or noodles; a choice of vegetable and healthy protein; and one of the restaurant’s handcrafted sauces. Kitchen Fresh also serves cold-pressed juice as well as its own teas, lemonades, almond milk and almond-milk coffee hybrid drinks.
Kitchen Fresh co-owners Brandon Whitsett and Asmir Pervan are successful business owners of Core Construction & Consulting, a national remodeling company and insurance claims specialist based in Murfreesboro. Kitchen Fresh is the first restaurant venture for the partners and will be operated by a general manager and head chef. Whitsett said they plan to franchise the concept.
“There is growing demand for delicious, healthy food served quickly, and our new brand is based on this principle,” said Whitsett. “We selected Fountains at Gateway for our first restaurant because of its upscale design and location as well as the appeal of its work-play community environment. The convenience and quality of our food will attract local business and medical professionals during the day and families and young professionals on evenings and weekends.”
Kitchen Fresh will be located in the 11,200-square-foot retail building facing Medical Center Parkway. The restaurant’s space is adjacent to the outdoor fireplace and opens onto the pocket park.
“Kitchen Fresh is an exciting new concept that taps into the growing demand for wholesome food served in a fast-casual atmosphere,” said Graby. “Their space will have amazing views of Park Stage, which will host live musical performances. Brandon and Asmir’s connections to the music industry will be integral to the scheduling of artists and help us bring great talent to Fountains.”
Interior construction of the restaurant is slated to begin this spring with an expected opening this summer.