MTSU sets $250K ‘True Blue Give’ goal for Feb. 15-16 online push

First ever such fundraising campaign gives option of targeted giving

Middle Tennessee State University has set a $250,000 goal for its first ever “True Blue Give,” a 48-hour online push for support from Blue Raider alumni and fans.

The goal is to raise funds from at least 500 university friends during the Feb. 15-16 drive to support academics, athletics and scholarships. True Blue supporters can give now by going to www.mtsu.edu/truebluegive or by texting MTSU to 71777.

Gifts in any amount will be appreciated, and matching contributions have been secured for the first $50,000 raised. Raising scholarship support is a key priority since 90 percent of MTSU students qualify for some form of financial aid. The True Blue Give webpage allows donors to target gifts to specific colleges, departments and programs throughout the university.

“Other universities have started doing these ‘giving days’ because we need to start raising funds in slightly different ways than we have in the past,” said Kristen Keene, associate director of annual giving/special projects in MTSU’s Development Office.

“Donors want to give online, via their smart phones. They want to give to something that they love, a cause,” Keene said. “It’s changed the way people give, so we decided that it was important to give donors options on where their gifts will go.”

“Save the Date” postcards were mailed to the university’s 109,000 alumni across the nation. The webpage also includes video testimonials from Tennessee Titans Pro Bowl safety and Blue Raider Athletics alumnus Kevin Byard; alumni Trisha and Mark Murphy; longtime MTSU supporters and alumni Dana Womack, Andy Womack and Lara Daniel, also a faculty member; and University Provost Mark Byrnes.

Keene noted that support is “not exclusively about dollars.” Supporters also can pledge their time and other resources, such as making themselves available to speak to classes or offering internships through their company or business.

For more information about True Blue Give, go to www.mtsu.edu/truebluegive or contact Keene at 615-898-2728 or email kristen.keene@mtsu.edu.

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