Rutherford Books from Birth Participating in The Big Payback

Rutherford Books from Birth is participating in The Big Payback, a 24-hour, online giving event created to help Middle Tennessee nonprofits raise funds vital to continuing their work and directly improving the community around them. This is the third year that Rutherford Books from Birth is taking part in the event. Rutherford Books from Birth is operated in partnership with the Governor’s Books from Birth Foundation and the United Way of Rutherford and Cannon Counties.

Presented by The Community Foundation of Middle Tennessee, our region’s dedicated day of giving begins at midnight on Wednesday, May 2, and runs for 24-hours. Once the clock starts, anyone can visit TheBigPayback.org and make donations to Rutherford Books from Birth and other participating nonprofits – including schools and religious institutions – serving the 40 counties of Middle Tennessee.

Claire Oliver, Director of Marketing and Communications for United Way, said, “Children deserve a strong start and equal opportunity for success in life and school. By providing high quality, age-appropriate books in the home at no cost to the families enrolled, we are helping to build a foundation for reading and learning for every child in Rutherford County.”

During the past four years of giving days, The Big Payback has made a tremendous impact on the Middle Tennessee community helping raise more than $9.3 million for area organizations.

Gifts from the public during The Big Payback are boosted with funds from sponsors of the event, which provide multiple opportunities for Rutherford Books from Birth to vie for financial incentives and additional prizes. The real-time leaderboard hosted on TheBigPayback.org tracks donations and creates additional excitement surrounding the day.

“Nonprofits do important, life-changing work every day across Middle Tennessee,” said Ellen Lehman, president of The Community Foundation of Middle Tennessee. “The Big Payback has become an exciting opportunity for us to come together as a community to support their efforts and recognize the positive impact they have on our neighbors. It’s an easy, fun, and meaningful way for us to show our local pride, give back and make an enormous impact in the process.”