Mitsubishi Motors Expands Tennessee Commitment with New Resident Incentive Program
Since relocating its U.S. headquarters to Franklin in 2019, Mitsubishi Motors North America, Inc. has continued to strengthen its connection to communities across Tennessee. The move from Cypress, California, marked a significant investment in the region, bringing new jobs, community partnerships, and ongoing charitable support to Middle Tennessee.
Over the past several years, the company has hired more than 150 employees locally and has focused much of its charitable giving and volunteer efforts in the communities where its team members live and work.
Now, Mitsubishi Motors is expanding that commitment statewide with a new incentive program designed specifically for Tennessee residents.
New Incentive for Tennessee Buyers
MMNA has announced a limited-time $1,000 purchase incentive for qualified Tennessee residents who buy a new 2025 or 2026 Mitsubishi Outlander Sport. The offer is available through May 31, 2026, coinciding with the Memorial Day weekend.
Company leadership says the initiative is a way to give back to the state that has supported its growth.
Mark Chaffin, president and CEO of Mitsubishi Motors North America, noted that Tennessee has played a key role in the company’s recent success. He emphasized that this new program is intended to extend appreciation beyond Middle Tennessee and reach residents across the entire state.
Affordable SUV with Premium Features
The Outlander Sport continues to stand out as an affordable option in the SUV market, with a starting MSRP of $24,995. Despite its accessible price point, the vehicle includes a range of features often found in higher-end models.
Standard features include:
- Eight-inch Smartphone Link Display
- Apple CarPlay and Android Auto compatibility
- Automatic climate control
- Forward Collision Mitigation with pedestrian detection
- Lane Departure Warning
- Active Stability Control
These features, combined with Mitsubishi’s reputation for value, have contributed to the model’s growing popularity.
Industry-Leading Warranty Coverage
Mitsubishi vehicles are backed by one of the most comprehensive warranty packages in the industry. Every 2025 and 2026 model includes:
- 10-year/100,000-mile powertrain limited warranty
- 5-year/60,000-mile new vehicle limited warranty
- 7-year/100,000-mile anti-corrosion/perforation warranty
- 5-year/unlimited-mile roadside assistance
Additionally, a two-year/30,000-mile limited maintenance program helps reduce long-term ownership costs.
Local Access Across Tennessee
Tennessee residents can take advantage of this offer at Mitsubishi dealerships located throughout the state, including right here in Murfreesboro at City Auto Mitsubishi.
Continued Growth Nationwide
The Outlander Sport has also seen strong growth nationwide. Through the first quarter of 2026, Mitsubishi reported 12,076 units sold, representing an increase of nearly 75% compared to the same period last year—highlighting the vehicle’s continued demand among drivers seeking value, reliability, and modern features.
For more information about Mitsubishi’s full vehicle lineup, residents can visit MitsubishiCars.com or contact their local dealership.
