Peyton Herndon named partner in LPL Financial Wealth Management Services Firm

Financial advisor Peyton Herndon has been named an equity partner in Brown Financial Group Inc., broker-dealer and registered investment advisor for LPL Financial wealth management services.

The new partnership reflects the Murfreesboro-based firm’s commitment to building ownership from within and creating long-term leadership for the company, said Jeffrey Brown, president.

“Peyton has played an important role in the growth and strength of our company, making an impact for the clients he serves. I’m proud to welcome him as a fellow owner,” Brown said. “He’s a thoughtful advisor who always puts our clients first in managing complex planning challenges.”

Together, the advisors focus on serving the specialized financial needs of individuals and families in Middle Tennessee and across the Southeast. They provide strategic guidance for increasing, preserving and transferring wealth to help clients meet personal financial goals.

Herndon joined LPL Financial in 2023. He is a CERTIFIED FINANCIAL PLANNER™ professional. He will continue serving clients while also contributing to the company’s strategic direction and growth as an independent registered investment advisory firm.

The Blackman High School graduate earned a bachelor’s and master’s degree in business from The Jones College of Business at Middle Tennessee State University. He is chair of the MTSU Jones College Young Professional Advisory Council and a member of the MTSU CFP® Board.

For more information about the services of Brown Financial Group Inc. and LPL Financial, call (615) 216-1340 or visit www.borowealth.com.